Highlight
Context
Yahoo Mail explorations based on the concept of “Mail as a personal media folder“.
Super App successful cases
Grab App: Home page
How might we
Research & Design
Driving Product Value Proposition Through Rolling Research
Remote observation of user studies conducted in the UK.
Iterations of design concepts throughout the rolling study.
Research Finding 1
Today Tab As My News:
Users seek for explicit control over their content feed.
We observed users’ desire for control over their content feed. Through the rolling study, I explored different dimensions of customization and defined the MVP feature for development.
Design Explorations
User Need
"Is there an option where you can change what you receive and what you see?"
Proposal A
Like and dislike options
User Need
“I want a way to say I never want to see that publication.”
Proposal B
Control over news sources
User Need
“[I am] sick of sports and politics. I don’t want disasters and killings. But I’d love to see something make me feel nice. A big event. A nice offer. A nice place to go...”
Proposal C
Add favorite topics
Final Design
I designed an MVP solution focusing on content control, enabling users to manage and block unwanted news sources. This streamlined feature set meets both technical constraints and timeline requirements.
Designs for managing and blocking specific news publishers.
Research Finding 2
Weather Forecast:
Essential tool to prepare for the day
Our users in the U.K. rely on services like BBC weather and Met office to prepare for their day, and they appreciate having weather forecast to help them get started of the day.
In the rolling research, I tested, iterated, and finalized design to the version with scrollable module and 24 hours weather and precipitation forecast.
Design Explorations
Proposal A
Shortcut on navigation bar
User Testing Result
Users struggled to find content due to small text size and couldn't get enough weather details.
Proposal B
Expandable utility module
User Testing Result
Users wouldn't interact with the expandable module and missed the weather details.
Proposal C
Detailed weather card
User Testing Result
Users appreciated the detailed weather information but wanted to see precipitation forecasts as well.
Final Design
I finalized the design as a scrollable module with 24-hour weather and precipitation forecasts. The minimized height maintains visibility of our news content, encouraging users to explore through scrolling.
Today tab in default light and dark themes.
Inclusive Design
Create meaningful news reading experience for visually impaired users
🔊 Readout Before formatting
"Horoscope icon, Gemini, 5 of 22, minus, 6 of 21. Feeling good, 22 July."
🔊 After reformat
"Horoscopes, Gemini, Prediction for 22nd of July. Feeling good."
Google Sheets documentation for accessible content structure.
Defining focus states and readout behavior for implementation.
Readout Examples
Evaluation
Today tab is the first content-focus tab in Yahoo Mail app, extending Mail users’ journeys from tool to media content.
30
Global Markets Launch
Today tab was launched across 30 global markets in Oct 2020.
52.5%↑
Time-Spend
Users who used Today tab have increase engagement (TS/UU) 52.5% with the app.
89%
Retention Rate
Today tab users’ D7 Retention rate (4 points above the app baseline).