Hi, I'm Amber!

Hi, I'm Amber!

I design products people enjoy and return to!

I design products people enjoy and return to!

Iโ€™m a Staff Product Designer with 6+ years of experience shaping consumer products across News, Mail, e-commerce, and loyalty programs. I enjoy leading design for 0-to-1 projects, building design systems that help products scale, and creating alignment with international teams so good ideas can reach users in global markets.

Iโ€™m a Staff Product Designer with 6+ years of experience shaping consumer products across News, Mail, e-commerce, and loyalty programs. I enjoy leading design for 0-to-1 projects, building design systems that help products scale, and creating alignment with international teams so good ideas can reach users in global markets.

Currently, Iโ€™m pursuing my masterโ€™s degree in Human-Centered Design & Engineering at the University of Washington in Seattle, where Iโ€™m exploring Human-Agent Interaction and AI-powered application design.

Currently, Iโ€™m pursuing my masterโ€™s degree in Human-Centered Design & Engineering at the University of Washington in Seattle, where Iโ€™m exploring Human-Agent Interaction and AI-powered application design.

Impact

At Yahoo, I helped launch the companyโ€™s first Loyalty Rewards Program in Taiwan and Hong Kong, which received Yahooโ€™s Best UX Award and contributed to measurable growth in login rate, retention, and time spent.

I also built design systems adopted by four product teams, shaping experiences across multiple services rather than a single app.

Beyond product execution, I organized and facilitated cross-functional design workshops that created space for teams to collaborate, brainstorm, and align on direction.

At Yahoo, I helped launch the companyโ€™s first Loyalty Rewards Program in Taiwan and Hong Kong, which received Yahooโ€™s Best UX Award and contributed to measurable growth in login rate, retention, and time spent.

I also built design systems adopted by four product teams, shaping experiences across multiple services rather than a single app.

Beyond product execution, I organized and facilitated cross-functional design workshops that created space for teams to collaborate, brainstorm, and align on direction.

I co-presented a 20-minute case study at 2019 Yahoo Global Tech Pulse.

I co-presented a 20-minute talk at Yahooโ€™s headquarters in Sunnyvale, CA.

Outside the work

When I'm not doing UX design, I make other creations: photography, illustrations, cooking, matcha, floral arrangement, and more! I self-publish zines and sell them at art fairs โ€” I love talking to people and getting their feedback directly!

When I'm not doing UX design, I make other creations: photography, illustrations, cooking, matcha, floral arrangement, and more! I self-publish zines and sell them at art fairs โ€” I love talking to people and getting their feedback directly!

Education

University of Washington, Master of Science,
Human Centered Design & Engineering

Professional Program | Expected Graduation: June 2027

Seattle, WA

National Chengchi University,
Bachelor of Arts, Journalism (GPA 4.0/4.0)

Taipei, Taiwan

Experience

Yahoo! Inc

6 years 7 months

Staff Product Designer

2022 August - 2023 December

Senior Product Designer

2021 January - 2022 August

Product Designer

2018 August - 2021 January

Product Design Intern

2016 July - 2018 April

Public Speaking

Guest Lecturer @ SAT Knowledge

November 2024